Cherish Vintage Boutique

Target Market

Cherish primarily caters to women ages 20-35 years old, who reside around the Atlanta area of Decatur, Little Five Points, and Virginia Highlands. These women are college students, young professionals fresh out of school, and sophisticated stay-at-home mothers. They are highly educated and well-rounded. Staying current on the latest trends and current events is a must among these women. They like to attend parties, corporate functions, theatre productions, and art exhibits. In addition, the typical Cherish customer enjoys romantic dinners with her special someone, but also enjoys going to cocktail lounges to meet and socialize with girlfriends. Cherish women crave the high-end and appreciate the exclusivity of Cherish's vintage offerings. These women enjoy using their creativity to create their own unique looks, thus, are constantly pursuing vintage stores and small boutiques for specialty items. Not only are these women fashion-conscious and value-conscious, they also desire a distinctive presence wherever they venture. Last but not least, Cherish women have an eye for quality and a great appreciation for the boutique's superior monogramming and personal shopping services.

Cherish also caters to men searching for the perfect gift for his loved one as well as collectors and resellers of pristine vintage products.